Verified
Samsung Electronics
Experimenting- Chips and devices
- 259,149 employees (2025)
- Samsung Gauss built in-house
- ChatGPT, Gemini, Claude for DX staff
- No AI return
Samsung Electronics deploys AI internally on 2 tracks: its own Samsung Gauss models, which run on its internal network, and since Jun 2026 ChatGPT, Gemini Enterprise and Claude for all Device eXperience staff, with ChatGPT Enterprise and Codex also offered to every employee in Korea. The chip division keeps outside tools under approval and builds on-premises models with Nvidia and Mistral AI for its fabs. Samsung Electronics has reported no business return it credits to AI and no count of employees using the tools.
samsung.comTheir approach to AI
- The platform
- Samsung Gauss, built by Samsung Research, powers the Gauss Portal assistant and the code.i coding tool in the Device eXperience (DX) division since Dec 2023; the chip division runs its own DS Assistant, and DX staff have also used ChatGPT, Gemini Enterprise and Claude since Jun 12, 2026.
- The models
- Samsung Gauss models in-house; OpenAI ChatGPT Enterprise and Codex, Google Gemini Enterprise and Anthropic Claude for staff; Mistral Large as the base for on-premises chip models (Sep 2026).
- The reach
- ChatGPT Enterprise and Codex are available to all Samsung Electronics employees in Korea and all DX employees worldwide (Jun 2026); Samsung has not said how many of its 259,149 employees use them.
- The catch
- Samsung Electronics has published no cost, headcount or revenue figure it credits to AI; its AI claims are speed measures such as a 50% shorter HBM4 design lead time (Mar 2026), and the chip division still limits outside AI tools to approved use.
Snapshot
- Employees
- 259,149
- End of 2025; 124,564 in Korea (2026 Sustainability Report)
- Technology budget
- Not disclosed
- R&D expenditure KRW 37.8 trillion in 2025
- AI/ML headcount
- Not disclosed
- DX named about 300 employees as an AI Crew in May 2025
- Who owns AI
- Roh Tae-moon (DX) and Jun Young-hyun (DS)
- Co-CEOs; an AI Strategy Council chaired by the CEO sets AI governance
- Platform
- Samsung Gauss, built in-house
- Gauss Portal and code.i in DX; DS Assistant in the chip division
- Models
- Gauss, ChatGPT, Gemini, Claude
- Mistral Large as the base for on-premises chip models (Sep 2026)
- Reach
- Not disclosed
- Access for all Korea staff and all DX staff worldwide (Jun 2026)
- Use cases
- Not disclosed
- Office work, coding, chip design, fab operations, factory quality, customer service
Key findings
Samsung Electronics ended a 3-year reliance on in-house tools on Jun 12, 2026, when its Device eXperience division gave staff ChatGPT, Gemini Enterprise and Claude side by side, after a pilot with about 2,500 employees in Apr and May 2026 and only for staff who complete security training.
OpenAI said on Jun 21, 2026 that ChatGPT Enterprise and Codex are available to all Samsung Electronics employees in Korea and all DX employees worldwide, one of its largest enterprise launches, and Google Cloud said on Jul 13, 2026 that Gemini Enterprise is going to all DX employees worldwide in a dedicated tenant.
Samsung Electronics' chip division keeps outside generative AI to approved use and builds its own: the DS AI Center reported in Mar 2026 that design agents cut HBM4 lead time by 50%, and Samsung signed with Mistral AI on Sep 9, 2026 to build on-premises models for defect detection and equipment tuning.
Samsung Electronics plans to turn every factory into an AI-Driven Factory by 2030, with AI agents for quality, production and logistics (Mar 2026), and is building a manufacturing AI platform on more than 50,000 Nvidia GPUs announced in Oct 2025.
Samsung Electronics has published no AI return in cost, headcount or revenue, and no count of employees using its AI tools; Samsung instead ties AI to management goals, with AX results a required item in department heads' goals (Feb 2026) and AI training for all Samsung staff due by Feb 2027.
Where Samsung sits
- Stage
- Experimenting
Samsung Electronics has reported no business return it credits to AI since May 2025, for any use case or for the company as a whole: its AI figures are speed and throughput measures with no cost or headcount equivalent, such as a 50% shorter HBM4 design lead time from design agents and production recovery cut to about one third at GTC in Mar 2026, and its Q3 2026 results credit no savings to AI. Samsung Electronics opened ChatGPT, Gemini Enterprise and Claude to all Device eXperience staff on Jun 12, 2026 under DX head Roh Tae-moon, after a 2,500-employee pilot, and OpenAI said on Jun 21, 2026 that ChatGPT Enterprise and Codex are available to every Samsung employee in Korea and all DX staff worldwide, but neither Samsung nor its vendors has said how many employees use the tools. Samsung Electronics places at Experimenting; Piloting would need one return it credits to AI or a reported count of employees using its AI tools.
How the stages are defined - Ownership
- Split by division: DX head Roh Tae-moon and DS head Jun Young-hyun, both co-CEOs
- Platform
- Hybrid: Samsung Gauss and DS Assistant built in-house; ChatGPT, Gemini and Claude bought
- Models
- Samsung Gauss, OpenAI, Google Gemini, Anthropic Claude; Mistral for chip models
- Hosting
- Gauss on Samsung's intranet; Gemini in a dedicated Google Cloud tenant; ChatGPT and Claude on vendor services; chip AI on-premises on Nvidia GPUs
- Reach
- All Korea staff and all DX staff worldwide have access; usage not disclosed
How they deploy
2 tracks: own models inside, outside models for range
Samsung Electronics built its own generative AI, Samsung Gauss, after engineers leaked source code to ChatGPT in 2023, and has run the Gauss Portal and the code.i coding assistant on its internal network since Dec 2023. Samsung Electronics added ChatGPT, Gemini Enterprise and Claude for DX staff in Jun 2026 without retiring Gauss: a company official said Gauss stays because it is integrated with internal systems, while the outside services bring the newest general models.
Several vendors, chosen by task
Samsung Electronics chose not to standardize on one outside AI service, saying in Jun 2026 that employees should pick the tool that fits each task. Samsung Electronics selected ChatGPT, Gemini Enterprise and Claude after testing candidates with about 2,500 employees, and then signed separate enterprise agreements with OpenAI for ChatGPT Enterprise and Codex (Jun 2026) and with Google Cloud for Gemini Enterprise (Jul 2026).
Chip data stays on-premises
Samsung Electronics' Device Solutions (DS) division treats its semiconductor data as too sensitive for outside services: it limits external generative AI to cases approved through internal sign-off, runs its own DS Assistant, and will build its chip models with Mistral AI on infrastructure inside Samsung's semiconductor network. Samsung said in Sep 2026 that the on-premises approach keeps sensitive technology and operating data entirely within its own boundaries.
AI in the factory, not only the office
Samsung Electronics is putting most of its stated AI ambition into manufacturing: an AI Megafactory with Nvidia that links chip design, process, equipment, operations and quality control (Oct 2025), agentic AI and an Omniverse digital twin of its Pyeongtaek Plant 1 fab (Mar 2026), and a plan to make every global factory an AI-Driven Factory by 2030 (Mar 2026).
AI written into management goals
Samsung Electronics made AX results a required item in department heads' goals by Feb 2026, and Edaily reported in Aug 2026 that the weight of AX capability in executive goal reviews rose from 2 to 5 points to 20 points. Executive Chairman Lee Jae-yong called in his 2026 New Year message for AI in every part of the value chain, from R&D to production, marketing and support, and Samsung group put about 2,300 executives through AI training from Jun to Aug 2026.
- Deployment model
- Samsung Electronics runs AI through its 2 divisions rather than one central office. In the Device eXperience (DX) division, Samsung Research under DX CTO Yoon Jang-hyun builds the Samsung Gauss models, an AI Productivity Innovation Group created in May 2025 under the management innovation center drives AI use across DX with an office in each business, and an AX team set up at the end of 2025 under corporate management support became the AX/PI Center on Jul 1, 2026. In the Device Solutions (DS) division, the AI Center under Song Yong-ho, formed in Dec 2024 from the division's CIO-run innovation center and other AI teams, owns AI for chip design and manufacturing. An AI Strategy Council chaired by the CEO, run by an AI Strategy Team working with AI Strategy Groups in each business, sets AI strategy and governance.
- Model providers
- Samsung Electronics trains its own Samsung Gauss models: Gauss for language, code and images (Nov 2023), the multimodal Gauss2 in Compact, Balanced and Supreme sizes (Nov 2024), and later versions including Gauss 2.3 used to build in-house agents (Nov 2025). Since Jun 2026, DX staff have also used OpenAI's ChatGPT, Google's Gemini Enterprise and Anthropic's Claude, and OpenAI supplies ChatGPT Enterprise and Codex to all Samsung Electronics employees in Korea and all DX employees worldwide. The DS division will build customized on-premises models on Mistral AI's technology, including Mistral Large (Sep 2026).
- Data and infrastructure
- Samsung Electronics runs Samsung Gauss inside its intranet, which Samsung presented in Nov 2024 as the reason staff use Gauss2 instead of ChatGPT. Gemini Enterprise runs in a Google Cloud tenant dedicated to the DX division, which Google Cloud and Samsung said keeps sensitive data inside a controlled boundary (Jul 2026); Samsung has not said where ChatGPT Enterprise and Claude process its data beyond OpenAI's enterprise data protection and access controls. The DS division's chip models will run on-premises on Samsung's semiconductor infrastructure (Sep 2026), and Samsung is deploying more than 50,000 Nvidia GPUs for its AI Factory, with plans to extend it to global hubs including Taylor, Texas. The DX division also runs 517 high-performance computing servers in its Sangam data center for digital twin product testing (Jul 2026).
Platforms and internal tools
Samsung Gauss PortalDec 2023
Samsung Gauss Portal is the DX division's in-house generative AI service for office work such as summarizing documents, translating and drafting email, built on the Samsung Gauss models from Samsung Research. Samsung Electronics said in May 2025 it would keep upgrading the Gauss Portal, and said in Jun 2026 that Gauss stays in use alongside outside AI services because it is integrated with internal systems.
- Models
- Samsung Gauss (Gauss2 since Nov 2024)
code.iDec 2023
code.i is the DX division's coding assistant, powered by Samsung Gauss and taught as the first level of Samsung's AI training for software developers. Samsung said in Nov 2024 that more than 60% of DX software developers used code.i.
- Users
- More than 60% of DX software developers (Nov 2024)
- Models
- Samsung Gauss
DS AssistantDec 2023
DS Assistant is the chip division's own generative AI tool, built separately from the Gauss Portal for semiconductor work, which rolled out by business unit from Dec 18, 2023 for tasks such as translation, document summaries and email. Samsung has not reported on DS Assistant's use since 2024.
Outside AI services for DX staffJun 12, 2026
Samsung Electronics' DX division gives employees ChatGPT, Gemini Enterprise and Claude at work, chosen after a test with about 2,500 employees, and grants access only to staff who complete security training. Samsung Electronics said the services support product planning, global marketing and communication, multilingual overseas business and market and customer data analysis.
- Users
- All DX employees eligible; usage not disclosed
- Models
- OpenAI ChatGPT, Google Gemini Enterprise, Anthropic Claude
ChatGPT Enterprise and CodexJun 2026
OpenAI supplies ChatGPT Enterprise and the Codex coding agent to all Samsung Electronics employees in Korea and all DX employees worldwide, for software development, marketing, product development, manufacturing and corporate functions; OpenAI called it one of its largest enterprise launches. Codex lets non-developers turn ideas into internal tools, websites and automated workflows, according to OpenAI.
- Users
- All Korea employees and all DX employees worldwide eligible; usage not disclosed
- Models
- OpenAI
Gemini Enterprise for DXJul 2026
Google Cloud is rolling out Gemini Enterprise to all DX employees worldwide as a conversational hub that connects Samsung's scattered internal systems and lets staff search and synthesize internal knowledge. Google Cloud and Samsung aim for developers and non-developers alike to build their own agents, with low-code tools for teams such as HR and marketing, and Gemini Enterprise runs in a Google Cloud tenant dedicated to the DX division.
- Users
- All DX employees worldwide eligible; usage not disclosed
- Models
- Google Gemini
Agent Builder and SiriusBy Nov 2025
Samsung Research built Agent Builder, a no-code tool for assembling business AI agents from components such as Gauss models and DoXA, Samsung's internal document analysis engine, and Sirius, a multimodal knowledge search service for product development knowledge that a Samsung Research official told TheElec was in beta for employees (Nov 2025).
- Models
- Gauss 2.3, Gauss 2.3 Think, Gauss O Flash
Samsung AI FactoryOct 2025
Samsung AI Factory is Samsung Electronics' plan to connect chip design, process, equipment, operations and quality control in one AI network running on more than 50,000 Nvidia GPUs, with Omniverse digital twins of entire fabs for anomaly detection, predictive maintenance and production changes tested before they reach the line. Samsung said the proprietary AI models it builds for its devices are also integrated into its internal manufacturing systems.
- Models
- Samsung's own models on Nvidia accelerated computing
Vendors and partners
OpenAIJun 2026
ChatGPT Enterprise and Codex for all Korea employees and all DX employees worldwide · Samsung and OpenAI signed a letter of intent on Oct 1, 2025 to supply memory for OpenAI's Stargate data centers; Executive Chairman Lee Jae-yong visited OpenAI's headquarters in Jul 2026, and Sam Altman met about 50 Samsung group presidents on Oct 31, 2026.
Google CloudJul 2026
Gemini Enterprise for all DX employees worldwide, in a dedicated tenant · Google Cloud called the Samsung deployment its largest enterprise agentic AI rollout in South Korea (Jul 13, 2026).
AnthropicJun 2026
Claude, one of 3 outside AI services for DX staff · Samsung has not announced a separate agreement with Anthropic.
Mistral AISep 2026
On-premises AI models for chip design and manufacturing · Samsung led Mistral AI's Series D round and took a strategic stake; the amount was not disclosed.
NvidiaOct 2025
GPUs, Omniverse digital twins and cuLitho for the AI Factory · Samsung reported a 20x gain in computational lithography performance from Nvidia cuLitho in its optical proximity correction process (Oct 2025), and showed a Pyeongtaek Plant 1 digital twin at GTC in Mar 2026.
SynopsysBy Mar 2026
Design tools that Samsung's design agents connect to · Samsung and Synopsys presented the HBM4 design results together at GTC 2026.
Leadership
AI, data and platform leaders
Executives
AI org map
AI owned division by division: Samsung Research and AX teams in DX, the AI Center in DS, under a CEO-chaired AI Strategy Council
Samsung Electronics runs AI through its 2 divisions. The Device eXperience division, under co-CEO Roh Tae-moon, builds its models in Samsung Research under DX CTO Yoon Jang-hyun, drives adoption through an AI Productivity Innovation Group and AI offices in each business (May 2025), and runs company AX projects through an AX team under corporate management support that became the AX/PI Center on Jul 1, 2026. The Device Solutions division, under co-CEO Jun Young-hyun, owns chip AI in the AI Center led by Song Yong-ho. An AI Strategy Council chaired by the CEO, with an AI Strategy Team and AI Strategy Groups in each business, sets AI strategy and governance and reports AI ethics issues to the board's Sustainability Committee.
Samsung Electronics has not disclosed how many people work on AI. Samsung Research under Yoon Jang-hyun builds the Gauss models for the DX division, the DS AI Center under Song Yong-ho owns AI in the chip division, and the DX division named about 300 employees as an AI Crew in May 2025 to find and run AI projects in each business. Samsung Electronics recruited internally for an AX strategy team, an AX process innovation team, an AX development team and AX data governance and data platform groups in Jul 2026, and keeps hiring outside AI and data specialists for the chip business.
Reporting lines
Executive Chairman
Lee Jae-yong
Device eXperience (DX) Division
Roh Tae-moon, President and CEO
Mobile, TV and appliances; owns the Jun 2026 rollout of ChatGPT, Gemini Enterprise and Claude
Samsung Research
Yoon Jang-hyun, President and DX CTO
Builds Samsung Gauss, Agent Builder and the Sirius knowledge search
AI Productivity Innovation Group
Created May 2025 under the management innovation center to build company AI systems and spread use cases, with an AI office in each DX business
AX/PI Center
The AX team set up under corporate management support at the end of 2025, expanded on Jul 1, 2026 (Money Today); Samsung has not named its head or confirmed where it reports
Global Technology Research
YoungSoo Lee, EVP
Leads the AI-Driven Factories plan; reporting line inferred from its manufacturing remit
Device Solutions (DS) Division
Jun Young-hyun, Vice Chairman and CEO
Memory, foundry and System LSI; outside AI tools only with internal approval
DS AI Center
Song Yong-ho, EVP
Formed Dec 2024 from the DS CIO's innovation center and other AI teams
AI Strategy Council
Chaired by the CEO and run by the AI Strategy Team with AI Strategy Groups in each business (2026 Sustainability Report)
Samsung Newsroom's Nov 2025 leadership release confirms Roh Tae-moon and Jun Young-hyun as co-CEOs heading DX and DS, and Yoon Jang-hyun as DX CTO and head of Samsung Research. The placement of the AI Productivity Innovation Group, the AX/PI Center and Global Technology Research in the chart comes from Korean press reports and Samsung's own descriptions of their remits, not from a published org chart, and Samsung has not named who chairs the AI Strategy Council among its co-CEOs.
Where the AI workforce sits
Model building (Samsung Research)
Gauss models, Agent Builder and the DoXA document analysis engine.
Not disclosedDX adoption teams
Named in May 2025 to find and run AI projects in each DX business.
~300 AI Crew membersSemiconductor AI (DS AI Center)
Design agents, fab orchestration and digital twins; fellows and executives hired from academia and Meta in Aug 2026.
Not disclosedAX/PI Center
Recruited internally in Jul 2026 for AX strategy, process innovation, development and data governance and platform roles.
Not disclosed
Named people
Use cases
Samsung Electronics has never said how many AI use cases it runs internally; its own releases and Korean press reports describe production use in office work and coding (Gauss Portal, code.i, ChatGPT, Gemini Enterprise, Claude), chip design and fab operations, product testing and customer service, with factory AI agents and Mistral-based chip models announced. Samsung Electronics has published no business return for any internal AI use case and no firm-level return from AI: its reported figures, such as a 50% shorter HBM4 design lead time and a 20x faster lithography computation, measure speed, not cost, headcount or revenue.
| Use case | Area | Status | ROI |
|---|---|---|---|
| Samsung Gauss Portal assistant The Gauss Portal helps DX staff summarize documents, translate and draft email on Samsung's own Gauss models, and stays in use alongside outside AI because it is integrated with internal systems (Jun 2026). | Corporate functions (DX) | In production | |
| code.i coding assistant code.i generates and assists with code for DX software developers on Samsung Gauss; more than 60% of DX software developers used code.i in Nov 2024. | Software engineering (DX) | In production | |
| ChatGPT, Gemini Enterprise and Claude for DX staff DX employees who complete security training can choose ChatGPT, Gemini Enterprise or Claude for product planning, global marketing, multilingual overseas business and market and customer data analysis, from Jun 12, 2026. | Corporate functions (DX) | In production | |
| ChatGPT Enterprise and Codex All Samsung Electronics employees in Korea and all DX employees worldwide can use ChatGPT Enterprise for research, drafting and data interpretation and Codex for writing, reviewing and debugging code and for building internal tools and automated workflows (Jun 2026). | Company-wide | In production | |
| Gemini Enterprise knowledge gateway and agents Gemini Enterprise connects DX staff to Samsung's scattered internal systems to search and synthesize internal knowledge, with low-code agent building planned for teams such as HR and marketing (Jul 2026). | Corporate functions (DX) | In production | |
| DS Assistant DS Assistant gives chip division staff translation, document summaries and drafting on a system built separately from the Gauss Portal, rolled out by business unit from Dec 2023; Samsung has not reported its use since. | Semiconductors (DS) | In production | |
| Design agents for HBM4 Samsung's design agents connect to partner tools such as Synopsys's; Song Yong-ho said at GTC on Mar 17, 2026 that they cut HBM4 lead time by 50% and improved performance by 13%, without a cost figure. | Chip design (DS) | In production | |
| Agentic AI orchestration and Pyeongtaek digital twin An AI orchestration system above the manufacturing execution system detects anomalies in fab data, sends diagnostic agents and robots, and tracks the response in an Omniverse digital twin of Pyeongtaek Plant 1; Samsung said production recovery time fell to about one third (Mar 2026). | Chip manufacturing (DS) | In production | |
| AI-accelerated computational lithography Samsung's optical proximity correction process runs on Nvidia cuLitho and CUDA-X, where AI predicts and corrects circuit pattern variations; Samsung reported a 20x gain in computational lithography performance (Oct 2025). | Chip manufacturing (DS) | In production | |
| On-premises chip models with Mistral AI Samsung will build customized on-premises models on Mistral Large for defect detection, equipment optimization, data analysis and process optimization across memory and logic chips, deployed in stages (Sep 2026). | Chip manufacturing (DS) | Announced | |
| AI-Driven Factories Samsung plans AI agents for quality control, production and logistics, digital twin simulation from material arrival to shipping, AI hazard detection and humanoid and task robots in every global factory by 2030 (Mar 2026). | Device manufacturing (DX) | Announced | |
| Digital twin virtual testing The DX division moved TV drop testing into a digital twin running on 517 high-performance servers in its Sangam data center, cutting validation from about 15 days to 2, according to Money Today (Jul 2026). | Product engineering (DX) | In production | |
| Agent Builder and Sirius knowledge search Samsung Research's no-code Agent Builder assembles business agents from Gauss models and the DoXA document engine, and Sirius searches product development knowledge across text, tables and images, in beta for employees (Nov 2025). | Knowledge management (DX) | Pilot | |
| Generative AI contact center system Samsung Electronics Service, Samsung's repair and support subsidiary in Korea, transcribes calls, classifies them and recommends answers with a generative AI system, passes the notes to field engineers, and uses AI to diagnose SmartThings-connected appliances remotely (May 2026). | Customer service | In production | |
| AI risk monitoring at DX sites The DX division built a mobile AI-driven data monitoring and risk assessment system, piloted it at several sites and plans to extend it to all sites (2026 Sustainability Report). | Environment, health and safety | Pilot |
Adoption
Samsung Electronics has never published how many employees use AI. Samsung's adoption moved in 3 steps: in-house tools after the 2023 ChatGPT leaks (the Gauss Portal, code.i and DS Assistant from Dec 2023, with code.i used by more than 60% of DX software developers by Nov 2024); AI training and dedicated teams in 2025 (all DX employees had completed the first 2 levels of Samsung's generative AI training by Apr 2025, and DX named about 300 AI Crew members in May 2025); and outside AI from Jun 2026, with ChatGPT, Gemini Enterprise and Claude for DX staff and ChatGPT Enterprise and Codex for all employees in Korea. Adoption is uneven between the divisions: the chip division still allows outside generative AI only with internal approval, and Samsung group aims to finish AI training for all employees by Feb 2027.
By the numbers
Rollout, first pilot to today
May 2023
Samsung Electronics banned generative AI tools on company devices and networks after engineers uploaded internal source code to ChatGPT in Apr 2023, warning that violations could lead to dismissal, and said in a revised memo that the ban was temporary.
Dec 2023
The DX division began rolling out the Gauss Portal, built on the Samsung Gauss models unveiled by Samsung Research in Nov 2023, and the DS division launched DS Assistant from Dec 18.
Nov 2024
Samsung Electronics unveiled Gauss2 for employees on its intranet and said more than 60% of DX software developers used the code.i coding assistant.
Dec 2024
The DS division formed an AI Center from its CIO-run innovation center and other AI teams, led by Song Yong-ho.
Apr 2025
Samsung Electronics said every DX employee had completed the first 2 levels of its generative AI training and more than 80% of DX software developers had completed its 6-day AI Essential course.
May 2025
The DX division created an AI Productivity Innovation Group to build company AI systems and spread use cases, AI offices in each business, and an AI Crew of about 300 employees.
Sep 2025
Roh Tae-moon said at IFA that Samsung would become an AI-driven company and apply AI to 90% of its work by 2030.
Oct 2025
Samsung Electronics and Nvidia announced an AI Megafactory on more than 50,000 Nvidia GPUs to embed AI across Samsung's chip, mobile and robotics manufacturing.
Nov 2025
Samsung Research had built a no-code Agent Builder on Gauss 2.3 models and was testing the Sirius knowledge search with employees, TheElec reported.
Feb 2026
Samsung Electronics had set up an AX team under corporate management support at the end of 2025 and made AX results a required item in department heads' goals.
Mar 2026
Samsung Electronics announced that all of its factories will become AI-Driven Factories by 2030.
Apr to May 2026
About 2,500 DX employees tested ChatGPT, Gemini and Claude before Samsung chose to adopt all 3.
Jun 2026
The DX division opened ChatGPT, Gemini Enterprise and Claude to staff on Jun 12, and OpenAI said ChatGPT Enterprise and Codex were available to every Samsung Electronics employee in Korea and all DX employees worldwide.
Jul 2026
Samsung Electronics expanded its AX team into the AX/PI Center on Jul 1, and Google Cloud began rolling out Gemini Enterprise to all DX employees worldwide.
Sep 2026
Samsung Electronics partnered with Mistral AI to build on-premises models for its chip operations and led Mistral's Series D round.
Oct 2026
Samsung set a goal of finishing AI training for all employees by Feb 2027, after training about 2,300 executives from Jun 2026.
Economics & controls
Spend and ROI
Technology and R&D spending
Samsung Electronics does not disclose a technology or AI budget. Samsung Electronics spent KRW 37.8 trillion on R&D in 2025 (2026 Sustainability Report). Samsung's Q3 2026 results deck, which reported KRW 195.3 trillion of revenue and KRW 107.4 trillion of operating profit, says the DX division limited its earnings decline through a higher premium mix, operational efficiency and disciplined cost management, and plans efficiency improvements across all mobile business processes, without saying what part AI plays.
What AI itself costs
Samsung Electronics has not disclosed what it pays OpenAI, Google Cloud or Anthropic for its staff AI services, what it invested when it led Mistral AI's Series D round in Sep 2026, or what its AI Factory on more than 50,000 Nvidia GPUs costs. The DX division runs 517 high-performance computing servers in its Sangam data center for digital twin product testing (Money Today, Jul 2026).
Reported ROI
Samsung Electronics has published no business return it credits to AI: no savings, productivity figure in currency, headcount effect or revenue from its internal AI tools, factory AI or chip AI. The figures Samsung has given are speed measures: HBM4 design lead time cut by 50% with 13% better performance (Mar 2026), production recovery time in the fab cut to about one third (Mar 2026), and a 20x gain in computational lithography performance (Oct 2025). Money Today reported in Jul 2026 that digital twin testing cut TV drop-test validation from about 15 days to 2.
Headcount
Samsung Electronics had 259,149 employees at the end of 2025, down from 262,647 a year earlier, with 124,564 in Korea (2026 Sustainability Report). Samsung Electronics has not tied any headcount change to AI. Roh Tae-moon told mobile executives in Jul 2026 to pair the AX transition with cuts in development and quality costs after the MX business lost about KRW 700 billion in the Jun 2026 quarter (Edaily).
Governance and risk
Outside AI tools
Samsung Electronics banned generative AI tools on company devices and networks in May 2023 after engineers uploaded internal source code and meeting notes to ChatGPT. Since Jun 12, 2026, the DX division allows ChatGPT, Gemini Enterprise and Claude only for employees who complete security training, and the DS division allows outside generative AI only when approved through internal sign-off.
Data boundaries
Samsung Electronics keeps its most sensitive data inside its own environment: Samsung Gauss runs on the company intranet, Gemini Enterprise runs in a Google Cloud tenant dedicated to the DX division, and the chip division's Mistral-based models will process technology and operating data entirely within Samsung's semiconductor infrastructure. OpenAI said in Jun 2026 that ChatGPT Enterprise lets Samsung employees use AI within the company's security policies and governance framework, and Money Today reported in Feb 2026 that Samsung was reviewing controls on data export, access rights and accountability for incidents before adopting outside AI.
AI governance bodies
Samsung Electronics governs AI through the Sustainability Committee of its board and an AI Strategy Council chaired by the CEO, whose AI Strategy Team works with AI Strategy Groups in each business on strategy, governance and checks on implementation. An AI Governance Council of the AI Strategy Team, Samsung Research and the Compliance Team oversees development against Samsung's AI ethics principles of fairness, transparency and accountability, and reports key issues to the board committee (2026 Sustainability Report).
AI in performance management
Samsung Electronics made AX results a required item in department heads' goals by Feb 2026 (Money Today), and Edaily reported in Aug 2026 that the weight of AX capability in executive goal reviews rose from 2 to 5 points to 20 points for the Oct 2026 review, which feeds the Dec 2026 executive appointments.
Safety in factory AI
Samsung Electronics said in Mar 2026 that its governance strategy for expanding AI autonomy in manufacturing builds safety mechanisms in from the design stage, and that environmental safety robots tied to digital twins will monitor hazardous areas where human access is limited.
Recent signals
Oct 31, 2026
About 50 Samsung group presidents met OpenAI CEO Sam Altman after a second round of generative AI training, and Samsung set a goal of AI training for all employees by Feb 2027.
Sep 9, 2026
Samsung Electronics partnered with Mistral AI to build on-premises models for defect detection and equipment optimization in its chip operations, and led Mistral's Series D round.
Aug 14, 2026
Samsung Electronics hired Seoul National University professor Han Bo-hyung as a DS fellow to lead AI models for semiconductor R&D and former Meta data engineering manager Hahn Tai-rin to build AI-ready chip data.
Aug 6, 2026
Edaily reported that Roh Tae-moon told mobile executives to pair the AX transition with cost cuts, and that the weight of AX capability in executive goal reviews rose to 20 points.
Jul 14, 2026
Samsung Electronics recruited internally for AX strategy, process innovation, development and data roles after expanding its AX team into the AX/PI Center on Jul 1, Money Today reported.
Jul 13, 2026
Google Cloud began rolling out Gemini Enterprise to all Samsung DX employees worldwide in a dedicated tenant, its largest enterprise agentic AI deployment in South Korea.
Jun 21, 2026
OpenAI said ChatGPT Enterprise and Codex are available to all Samsung Electronics employees in Korea and all DX employees worldwide, one of its largest enterprise launches.
Jun 12, 2026
Samsung Electronics' DX division opened ChatGPT, Gemini Enterprise and Claude to staff, and the chip division set no date for outside AI services.
Jun 9, 2026
Samsung group began AI boot camps for the presidents of all affiliates and about 2,300 executives, and said every affiliate would set up a dedicated AI organization.
May 26, 2026
Samsung Electronics said DX staff would get outside generative AI in Jun 2026 after a 2,500-employee pilot, with access only after security training.
Mar 17, 2026
DS AI Center head Song Yong-ho told Nvidia GTC that design agents cut HBM4 lead time by 50% and showed an AI orchestration system and Pyeongtaek digital twin for autonomous fab operations.
Mar 1, 2026
Samsung Electronics announced it will turn all of its factories into AI-Driven Factories by 2030.
Jan 2, 2026
Roh Tae-moon and Jun Young-hyun used their New Year messages to call for AI transformation of how DX works and for chip-specific AI from design to manufacturing.
Nov 25, 2025
Samsung Electronics named Roh Tae-moon co-CEO and head of DX and Yoon Jang-hyun DX CTO and head of Samsung Research.
Quick answers
- How does Samsung Electronics deploy AI?
- Samsung Electronics deploys AI internally on 2 tracks: its own Samsung Gauss models, which run on its internal network, and since Jun 2026 ChatGPT, Gemini Enterprise and Claude for all Device eXperience staff, with ChatGPT Enterprise and Codex also offered to every employee in Korea. The chip division keeps outside tools under approval and builds on-premises models with Nvidia and Mistral AI for its fabs. Samsung Electronics has reported no business return it credits to AI and no count of employees using the tools.
- What does Samsung Electronics use AI for?
- Samsung Electronics has never said how many AI use cases it runs internally; its own releases and Korean press reports describe production use in office work and coding (Gauss Portal, code.i, ChatGPT, Gemini Enterprise, Claude), chip design and fab operations, product testing and customer service, with factory AI agents and Mistral-based chip models announced. Samsung Electronics has published no business return for any internal AI use case and no firm-level return from AI: its reported figures, such as a 50% shorter HBM4 design lead time and a 20x faster lithography computation, measure speed, not cost, headcount or revenue.
- Who leads AI at Samsung Electronics?
- AI at Samsung Electronics is led by Yoon Jang-hyun (President, DX CTO and Head of Samsung Research); Song Yong-ho (Executive Vice President, Head of the AI Center, DS Division); YoungSoo Lee (Executive Vice President, Head of Global Technology Research). Ownership of AI on the org chart: Split by division: DX head Roh Tae-moon and DS head Jun Young-hyun, both co-CEOs.
- What AI platform does Samsung Electronics use?
- Samsung Gauss, built by Samsung Research, powers the Gauss Portal assistant and the code.i coding tool in the Device eXperience (DX) division since Dec 2023; the chip division runs its own DS Assistant, and DX staff have also used ChatGPT, Gemini Enterprise and Claude since Jun 12, 2026.
- Which AI models does Samsung Electronics use?
- Samsung Gauss models in-house; OpenAI ChatGPT Enterprise and Codex, Google Gemini Enterprise and Anthropic Claude for staff; Mistral Large as the base for on-premises chip models (Sep 2026).
- How many Samsung employees use AI?
- ChatGPT Enterprise and Codex are available to all Samsung Electronics employees in Korea and all DX employees worldwide (Jun 2026); Samsung has not said how many of its 259,149 employees use them.
- What return has Samsung Electronics reported from AI?
- Samsung Electronics has reported no business return it credits to AI since May 2025, for any use case or for the company as a whole: its AI figures are speed and throughput measures with no cost or headcount equivalent, such as a 50% shorter HBM4 design lead time from design agents and production recovery cut to about one third at GTC in Mar 2026, and its Q3 2026 results credit no savings to AI. Samsung Electronics opened ChatGPT, Gemini Enterprise and Claude to all Device eXperience staff on Jun 12, 2026 under DX head Roh Tae-moon, after a 2,500-employee pilot, and OpenAI said on Jun 21, 2026 that ChatGPT Enterprise and Codex are available to every Samsung employee in Korea and all DX staff worldwide, but neither Samsung nor its vendors has said how many employees use the tools. Samsung Electronics places at Experimenting; Piloting would need one return it credits to AI or a reported count of employees using its AI tools.
Open questions
- How many Samsung Electronics employees use ChatGPT Enterprise, Gemini Enterprise, Claude and Samsung Gauss each week, and how many seats did Samsung buy?
- What business return has Samsung Electronics measured from its internal AI tools, its design agents or its fab AI, in cost, headcount or revenue? Samsung has published only speed measures.
- When will Samsung Electronics' chip division open outside AI services to staff, and is DS Assistant still in use?
- Who leads the AX/PI Center, and does it report to corporate management support, the DX division or the DS division? Korean press reports differ.
- Which of the 2 co-CEOs chairs the AI Strategy Council, and does any executive own AI across both divisions?
- Where do ChatGPT Enterprise and Claude process Samsung Electronics' data, and what data may staff enter into them?
- What does Samsung Electronics pay for its staff AI services, the AI Factory on Nvidia GPUs and its Mistral AI stake?
- Has Roh Tae-moon's goal of applying AI to 90% of work by 2030 been measured, and what share of work uses AI today?
- Will the AI-Driven Factories plan report results by site, such as yield, quality cost or output per worker?
Sources
Samsung Electronics
- Samsung Newsroom Korea: external generative AI accelerates AX (Jun 11, 2026, in Korean)
- Samsung Newsroom Korea: Samsung holds AI innovation meeting with Sam Altman (Oct 31, 2026, in Korean)
- Samsung Newsroom Korea: employee AI education (Apr 18, 2025, in Korean)
- Samsung Newsroom: strategy to transition global manufacturing into AI-Driven Factories by 2030 (Mar 1, 2026)
- Samsung Newsroom: Samsung teams with Nvidia on a new AI Megafactory (Oct 31, 2025)
- Samsung Newsroom: Samsung and Mistral AI announce strategic partnership (Sep 9, 2026)
- Samsung Newsroom Brazil: Samsung Electronics announces new leadership (Nov 25, 2025, in Portuguese)
- Samsung Electronics Service: call center quality award and AI consultation (May 2026, in Korean)
Filings and reports
Partners
- OpenAI: Samsung Electronics brings ChatGPT and Codex to employees (Jun 21, 2026)
- The Korea Times: Google Cloud expands partnership with Samsung to accelerate agentic AI (Jul 13, 2026)
- The Herald Business: Google Cloud to provide Gemini Enterprise to Samsung DX employees (Jul 13, 2026)
- DigitalToday: Samsung Electronics partners with Mistral AI on semiconductor AI (Sep 2026)
News
- The Korea Times: Samsung Electronics to introduce ChatGPT, Gemini, Claude in operations (Jun 11, 2026)
- Digital Daily: Samsung opens 3 major AI services to staff from Jun 12 (Jun 11, 2026, in Korean)
- Money Today: Samsung DX staff to use outside AI from June (May 26, 2026, in Korean)
- Bizwatch: Samsung to adopt outside generative AI for DX staff (May 26, 2026, in Korean)
- Digital Times via Daum: Samsung opens the door to outside AI (May 26, 2026, in Korean)
- Money Today: OpenAI's largest deployment, Samsung staff work with ChatGPT (Jun 22, 2026, in Korean)
- Edaily: Samsung Electronics rolls out ChatGPT Enterprise company-wide (Jun 22, 2026)
- CIO Korea: Samsung adopts 3 generative AI services after ChatGPT ban (Jun 2026, in Korean)
- CIO Korea: Altman gives Samsung presidents Codex keyboards (Nov 2026, in Korean)
- Newsis: all Samsung affiliate presidents and executives to receive AI training (Jun 9, 2026, in Korean)
- Money Today: Samsung Electronics changes its organization with AI (Feb 12, 2026, in Korean)
- Money Today: Samsung expands AX and robotics teams (Jul 14, 2026, in Korean)
- Edaily: Roh Tae-moon convenes MX leadership on the AX transition (Aug 6, 2026)
- Money Today: Samsung uses AI in chip processes, GTC 2026 (Mar 18, 2026, in Korean)
- The Asia Business Daily: Samsung announces autonomous fab with humanoids, GTC 2026 (Mar 18, 2026)
- The Korea Times: Samsung taps AI specialists to sharpen semiconductor edge (Aug 14, 2026)
- Star News: Samsung Electronics hires AI experts for semiconductor production (Aug 14, 2026)
- CEO Score Daily: Samsung creates AI Productivity Innovation Group (May 8, 2025, in Korean)
- The Fact: Samsung and LG chiefs at IFA 2025 (Sep 8, 2025, in Korean)
- SamMobile: Samsung develops its own agentic AI tools and improves Gauss (Nov 2025)
- The Korea Times: Samsung Electronics unveils Gauss2 to assist employees (Nov 2024)
- The Asia Business Daily: Samsung Electronics uses generative AI Gauss for work tasks (Dec 18, 2023)
- Yonhap via Daum: Samsung names new CFO, creates DS AI Center (Dec 4, 2024, in Korean)
- Dealsite: Jun Young-hyun's 2026 New Year message (Jan 2, 2026, in Korean)
- Dealsite: Roh Tae-moon's 2026 New Year message (Jan 2, 2026, in Korean)
- Herald Economy: Samsung Electronics Service call center rating and AI consultation (May 27, 2026, in Korean)
- Fortune: Samsung bans employee use of ChatGPT after data leak (May 2, 2023)
Data confidence
- Confirmed
- Stated in a primary or reputable public source.
- Estimated
- Derived or approximated from public reporting.
- Unconfirmed
- Reported, but not yet corroborated.
Samsung Electronics profile · Enterprise AI diffusion report by Imagine · facts checked against their sources on Nov 5, 2026
