Verified
Mondelez International
Experimenting- Snacks
- ~91,000 employees
- AIDA content tool, $40M+
- AWS strategic cloud
- Agentic order-to-cash
- No AI return or user count
Mondelez International deploys AI through platforms built with partners, including AIDA, a generative AI marketing content tool it owns, built with Accenture and Publicis for more than $40 million. Celonis process intelligence runs across Mondelez's ERP move to SAP on AWS, and Accenture is applying agentic AI to Mondelez's order-to-cash process (Nov 2026). Chief Information & Digital Officer Filippo Catalano leads the technology, data and AI agenda, and Mondelez has reported no business return it credits to AI and no count of employees using AI tools.
mondelezinternational.comTheir approach to AI
- The platform
- AIDA (AI + Data), is a generative AI content platform Mondelez International owns, built with Accenture and Publicis Groupe. AIDA launched in Jul 2025 and was in the second wave of its global rollout, Brazil included, by May 2026.
- The models
- Mondelez International has not named the models behind AIDA. Its engineers use AWS's Kiro coding agent, and Mondelez tested ChatGPT and Microsoft Copilot for employee productivity (Jan 2025).
- The reach
- Mondelez International has not said how many of its about 91,000 employees use AI tools. An AWS case study says the Kiro coding agent grew from a pilot team to Mondelez's entire developer organization.
- The catch
- Mondelez International expects AIDA to cut content production costs by up to 50% but has reported no realized saving. Mondelez's executives spoke of AI overhead savings as a future lever in Jul 2026.
Snapshot
- Employees
- ~91,000
- Dec 31, 2025, about 79,000 outside the U.S. (2025 Form 10-K)
- Technology budget
- Not disclosed
- $1.2B ERP and supply chain systems program, 2024 to 2028; $163M of its costs excluded from adjusted results in 2025
- AI/ML headcount
- Not disclosed
- Who owns AI
- Filippo Catalano, CIDO
- Joined in 2024 from Reckitt; leads technology, digital, data and AI; reported to the CEO on appointment (Jul 2024)
- Platform
- AIDA, built with Accenture and Publicis
- Owned by Mondelez; launched Jul 2025 after more than 2 years of work
- Models
- Not disclosed
- AWS's Kiro coding agent for engineers; ChatGPT and Microsoft Copilot tested (Jan 2025)
- Reach
- Not disclosed
- No count of employees using AI tools published
- Use cases
- Marketing, R&D, process mining, order-to-cash
- No count published; no use case has a reported return credited to AI
Key findings
Mondelez International built AIDA, a generative AI content tool it owns, with Accenture and Publicis Groupe, and has spent more than $40 million on it. AIDA launched in Jul 2025, and Mondelez expects it to cut marketing content production costs by 30% to 50% (Oct 2025) but has reported no realized saving.
Mondelez International's Chief Information & Digital Officer, Filippo Catalano, joined in 2024 from the same role at Reckitt and was earlier global CIO at Nestlé. Catalano leads Mondelez's transformation through technology, digital, data and AI, and spoke for the agentic AI order-to-cash work with Accenture announced on Nov 5, 2026, which runs on the new global cloud ERP.
Mondelez International designated AWS its strategic cloud provider in Dec 2024 and is moving its ERP estate to SAP RISE on AWS. Mondelez's $1.2 billion systems program, approved in Jul 2024, is due to finish by year-end 2028, with Celonis as the process intelligence layer for AI agents.
Mondelez International has not said how many of its about 91,000 employees (Dec 31, 2025) use AI tools. Kostas Georgakopoulos, then CTO and CISO, said in Jan 2025 that Mondelez had tested ChatGPT and Microsoft Copilot and had not seen the return the industry markets.
Mondelez International's executives presented AI as a future cost lever on the Jul 28, 2026 earnings call, without giving a figure. COO Luca Zaramella cited AI efficiencies that will drive overhead down, and CFO Amit Banati cited AI-enabled efficiency across the P&L.
Where Mondelez sits
- Stage
- Experimenting
Mondelez International has reported no business return it credits to AI in the 18 months since May 2025. Mondelez's executives describe AIDA's 30% to 50% cut in marketing content production cost as an expectation (Reuters, Oct 2025; Food Dive, Dec 2025). The $10 million of value from process intelligence is a Celonis figure credited to Celonis (Jul 2026). On the Jul 28, 2026 earnings call, CFO Amit Banati and COO Luca Zaramella spoke of AI efficiencies that will drive overhead down as a lever for 2027, without a figure. Mondelez International has not reported a company-wide AI rollout with a user count. Chief Information & Digital Officer Filippo Catalano owns the technology, data and AI agenda, but Mondelez has published no count of employees using AIDA, Kiro or any assistant. Mondelez International sits at Experimenting on its recent AI work: AIDA's global rollout, Celonis, AI fulfillment centers in U.S. distribution (Apr 2026) and agentic order-to-cash with Accenture (Nov 2026). A realized cost, revenue or headcount return credited to AI, or a stated count of employees using its AI tools, would move Mondelez to Piloting.
How the stages are defined - Ownership
- Filippo Catalano, Chief Information & Digital Officer, reporting to the CEO (Jul 2024)
- Platform
- Hybrid: AIDA owned, built with Accenture and Publicis; Celonis, Kiro and o9 bought
- Models
- Not disclosed; Kiro for engineers; ChatGPT and Copilot tested (Jan 2025)
- Hosting
- AWS as strategic cloud: 1,000+ servers moved into 4 AWS Regions, ERP moving to SAP RISE on AWS; engineers also work on Azure and Google Cloud (Jan 2025); AIDA hosting not disclosed
- Reach
- Not disclosed; Kiro across the developer organization (AWS case study)
How they deploy
Own the content platform, build it with agencies
Mondelez International chose to own its generative AI marketing platform instead of renting agency tools. Jon Halvorson, then global senior vice president of consumer experience and digital commerce, said in Oct 2024 that Mondelez would build a proprietary platform. Mondelez and its agencies would use it hands on keyboard, and it would become a main generator of content, Halvorson said. Accenture built the data foundation and runs training and adoption, and Publicis Groupe brings the generative AI to creative work, under a partnership announced on Sep 26, 2024.
Cloud and ERP as the foundation
Mondelez International treats its cloud and ERP move as the base for AI. Mondelez named AWS its strategic cloud provider in Dec 2024, is migrating its ERP landscape to SAP RISE on AWS, and runs a $1.2 billion program to upgrade its global ERP and supply chain systems through 2028. Filippo Catalano said in Nov 2026 that the order-to-cash work is built on the digital foundation of the new global cloud ERP and powered by agentic AI on top of the process intelligence layer.
Vendor-neutral process intelligence for agents
Mondelez International picked Celonis over SAP's Signavio as its process intelligence platform to stay as vendor-agnostic as possible, Rossana Rizzotto, head of the Office of the CIDO, told The Register in Feb 2026. Mondelez uses Celonis to build a digital twin of its processes, to pick where AI agents should go for the highest return and to compare the cost of human and agent workflows (Jul 2026).
A measured approach to assistants
Mondelez International has moved slowly on employee AI assistants. Kostas Georgakopoulos, then CTO and CISO, told Fortune in Jan 2025 that Mondelez had tested ChatGPT and Microsoft Copilot and had not seen the return marketed by the industry. Georgakopoulos said Mondelez was taking a measured approach, and he raised intellectual property concerns about AI images in marketing.
AI as a cost lever for 2027
Mondelez International's executives tied AI to overhead and marketing costs on the Jul 28, 2026 earnings call. Luca Zaramella said Mondelez is accelerating overhead savings and driving efficiencies, particularly through AI. Zaramella named AI in creative media as a new frontier for spending more efficiently, and new CFO Amit Banati saw opportunities in AI-enabled efficiency across the P&L.
- Deployment model
- Mondelez International runs AI through a central Chief Information & Digital Officer organization under Filippo Catalano, which oversees global IT and shared services. Delivery sits in the functions that use AI. Marketing and digital commerce run AIDA and the AI search program, and the digital supply chain team runs agentic order-to-cash. R&D runs the recipe formulation tool, and the cloud engineering team under CTO Chris Hesse runs AWS and Kiro. Mondelez builds with partners instead of on its own: Accenture and Publicis on AIDA, Accenture on order-to-cash and the ERP program, Celonis for process intelligence and o9 Solutions for planning.
- Model providers
- Mondelez International has not named the foundation models behind AIDA or its agentic order-to-cash work. Engineers use Kiro, AWS's agentic coding tool, which an internal AI review board approved, with central configuration that disables training for outside use cases (AWS case study). Mondelez tested OpenAI's ChatGPT and Microsoft Copilot for employee productivity (Jan 2025). The recipe formulation tool in R&D is a machine learning system, not generative AI, built from 2019 with the software consultancy Fourkind (Wall Street Journal, Dec 2024).
- Data and infrastructure
- Mondelez International designated AWS its strategic cloud provider on Dec 17, 2024 and is migrating its ERP landscape to SAP RISE on AWS. An AWS case study says Mondelez moved more than 1,000 servers from colocation and other cloud environments into 4 AWS Regions. The case study says Mondelez previously ran about 80 production SAP system IDs across 3 regions, on premises and on another cloud provider. Kostas Georgakopoulos said in Jan 2025 that Mondelez's engineers also work with Microsoft Azure and Google Cloud under a multi-cloud approach. Mondelez has connected Celonis to its top 25 transactional systems of record (Feb 2026). Mondelez has not disclosed where AIDA's models run.
Platforms and internal tools
AIDA (AI + Data)Jul 2025
AIDA is Mondelez International's generative AI platform for marketing content, owned by Mondelez. Accenture built AIDA's data core and runs training, and Publicis Groupe built the creative interface. AIDA produces social content, product page copy and short videos, starting with Chips Ahoy in the U.S. and Milka in Germany, with all output passing human and legal review. Mondelez had spent more than $40 million on AIDA by Dec 2025, and Brazil joined the second wave of the global rollout in May 2026.
Celonis process intelligenceLate 2024; enterprise platform from Jul 2025
Celonis gives Mondelez International a digital twin of processes such as source-to-pay, order-to-cash, record-to-report and hire-to-retire, deployed across its global footprint. Mondelez uses Celonis to choose where AI agents go and to track their effect (Jul 2026). Rossana Rizzotto said the first Celonis use case ran at the end of 2024 and Mondelez made it a strategic enterprise platform in Jul 2025.
Kiro for engineers
Kiro, AWS's agentic coding tool, went from a small pilot team to Mondelez International's entire developer organization, according to an AWS case study in which CTO Chris Hesse says engineers become productive in days instead of months. Mondelez has built its own Model Context Protocol server so Kiro can query its infrastructure-as-code module repository.
- Models
- Kiro (AWS)
Recipe formulation tool2019
Mondelez International's R&D scientists specify flavor, aroma and appearance targets, and a machine learning tool built with Fourkind proposes recipes that also weigh ingredient cost, environmental impact and nutrition. The tool had been used in more than 70 projects, including the Gluten Free Golden Oreo, and Mondelez told the Wall Street Journal it reaches production trials 4 to 5 times faster (Dec 2024).
Vendors and partners
AccentureLong-standing; AIDA from Sep 2024
Data core and adoption for AIDA, ERP implementation partner, agentic order-to-cash · Accenture and Mondelez International announced on Nov 5, 2026 that they are applying agentic AI across Mondelez's order-to-cash process.
Publicis GroupeSep 2024
Generative AI for creative content in AIDA, responsible AI guidelines
Amazon Web ServicesDec 2024
Strategic cloud provider; SAP RISE on AWS; Kiro coding agent · Mondelez International migrated hundreds of workloads to AWS by Dec 2024 and runs its SAP RISE move on AWS.
SAP
ERP, moving from ECC to S/4HANA under SAP RISE · Rossana Rizzotto called SAP a strategic partner in Feb 2026, while choosing Celonis over SAP's Signavio for process mining.
CelonisLate 2024
Process intelligence platform and digital twin for AI agents · Celonis said in Jul 2026 that its platform had generated $10 million of value for Mondelez International in 18 months, a vendor figure not credited to AI.
o9 Solutions2024
Supply and demand planning in the ERP and supply chain systems program
Fourkind (Thoughtworks)2019
Built the machine learning recipe formulation tool
Leadership
AI, data and platform leaders
Executives
AI org map
Central CIDO organization reporting to the CEO; AI delivered in marketing, digital commerce, supply chain and R&D
Mondelez International named Filippo Catalano Chief Information & Digital Officer in Jul 2024, reporting directly to Chair and CEO Dirk Van de Put. Catalano took responsibility for global IT and shared services and for the transformation through technology, digital, data and AI. Mondelez International's executive team page still lists Catalano in Nov 2026, and the 2025 Form 10-K says the CISO reports to the Chief Information & Digital Officer. Corporate sales, marketing and supply chain have sat under COO Luca Zaramella since Feb 2026, alongside the 4 regions.
Mondelez International has not published how many data scientists or AI specialists it employs. Mondelez International's AI work sits in the Chief Information & Digital Officer organization under Filippo Catalano, which includes the Office of the CIDO, cloud engineering and the CISO. Mondelez's other AI work sits in the functions that use it: global consumer experience and digital commerce for AIDA and AI search, digital supply chain for order-to-cash, and R&D for recipe formulation.
Reporting lines
Chair and CEO
Chief Information & Digital Office
Filippo Catalano, CIDO
Global IT and shared services; technology, digital, data and AI
Office of the CIDO
Runs the Celonis process intelligence program; reporting line inferred from the title
Technology and cloud engineering
Chris Hesse, CTO
AWS platform and Kiro rollout; reporting line not published
Information security
CISO
The 2025 Form 10-K does not name the CISO
Chief Operating Officer
Luca Zaramella
4 regions, corporate sales, marketing and supply chain since Feb 1, 2026
Global Consumer Experience
Travis Freeman, SVP and Global Head
Media, creative, data strategy and digital marketing, where AIDA's marketing users sit; line to the COO inferred from the COO's marketing remit
Global Digital Commerce
Andrew Lederman, VP
AI search and agentic commerce; reporting line not published
Digital Supply Chain
Sanjay Gurbuxani, Global VP
Agentic order-to-cash with Accenture; reporting line not published
Chief Financial Officer
Amit Banati
Mondelez International's Jan 29, 2026 release said Luca Zaramella had overseen information and technology solutions and shared services as CFO since 2018. Filippo Catalano's 2024 appointment release and company biography, by contrast, put global IT and shared services under the Chief Information & Digital Officer, reporting to the CEO. Mondelez has not published Catalano's reporting line since Zaramella became COO. Kostas Georgakopoulos was CTO and CISO in Dec 2024. An AWS case study names Chris Hesse as CTO, and Georgakopoulos's current role is not confirmed.
Where the AI workforce sits
CIDO organization (IT, cloud engineering, process intelligence)
Mondelez International publishes no AI or data headcount; an AWS case study describes a cloud engineering team assembled in recent years.
Not disclosedMarketing, digital commerce and R&D
AIDA and the recipe formulation tool are run by the functions that use them, with Accenture and Publicis staff on AIDA.
Not disclosed
Named people
Use cases
Mondelez International runs AI in marketing content (AIDA), digital commerce, R&D recipe formulation, software engineering (Kiro) and process intelligence (Celonis), and from Nov 2026 in agentic order-to-cash. Mondelez also plans AI fulfillment centers in U.S. distribution. Mondelez International has published no return it credits to AI for any use case. AIDA's 30% to 50% content cost cut is an expectation, and the recipe tool's 4 to 5 times faster trials and Kiro's productivity gains are speed measures. Celonis's $10 million is a vendor figure credited to process intelligence, and Mondelez has reported no firm-level AI figure.
| Use case | Area | Status | ROI |
|---|---|---|---|
| AIDA marketing content AIDA generates and personalizes text, images and short videos for Mondelez International's brands. AIDA started with social content for Chips Ahoy in the U.S. and Milka in Germany, with Lacta and Oreo in Brazil and Cadbury in the UK next in line (Oct 2025). Mondelez expects AIDA to cut content production costs by 30% to 50% and to make TV-ready ads for the 2026 holiday season. | Marketing | In production | |
| AI product page and search content Mondelez International uses AIDA to write and optimize product descriptions and keywords, starting with Oreo product pages on Amazon and Walmart in the U.S., planned for Nov 2025, and extending to digital commerce content in Brazil in May 2026. | Digital commerce | In production | |
| AI search and agentic commerce Mondelez International unblocked AI crawlers, rebuilt its brand sites for machine reading and measures how often AI assistants cite its brands. Andrew Lederman said Oreo appears in about 70% of answers to specific cookie queries, up from about 10%, and that Mondelez is hiring a global lead to run agentic commerce pilots (Apr 2026). | Digital commerce | Pilot | |
| Recipe formulation Mondelez International's machine learning tool proposes recipes from target flavor, aroma and appearance, weighing ingredient cost, environmental impact and nutrition. Mondelez told the Wall Street Journal that the tool had been used in more than 70 projects and gets products to production trials 4 to 5 times faster (Dec 2024). | Research and development | In production | |
| Kiro coding agent Mondelez International's engineers use AWS's Kiro to write, validate and refactor code and infrastructure policies. In an AWS case study, CTO Chris Hesse reports productivity gains of 2 to 3 times and server provisioning cut from 7 to 10 days to about 20 minutes. | Technology | In production | |
| Celonis process intelligence Mondelez International runs Celonis across its global footprint to model processes during its ERP move and to find where AI agents should go. Celonis said in Jul 2026 that the program had generated $10 million of value in 18 months and recovered more than $6 million of credit memo leakage in 90 days, figures Celonis credits to process intelligence. | Finance and operations | In production | |
| Agentic order-to-cash Mondelez International and Accenture are applying agentic AI across order-to-cash, from order placement to payment collection, on the new global cloud ERP, and expect faster collections, better working capital and lower costs (Nov 2026). | Customer service, supply chain and finance | Announced | |
| AI fulfillment centers in U.S. distribution Mondelez International plans automation and AI fulfillment centers at up to 5 distribution centers serving 55 branches of its U.S. direct-store-delivery network, Luca Zaramella said on Apr 28, 2026. Mondelez aims to reach stores faster, reduce stock and cut branch costs. | Supply chain | Announced | |
| AI logistics control tower, India Mondelez India is building an AI-powered control tower to optimize routing, fleet use and delivery times, which it expects to bring high single-digit cost improvements once scaled (Feb 2026). | Supply chain | Pilot | |
| Revenue growth management and guided selling Luca Zaramella told the CAGNY conference in Feb 2024 that Mondelez International uses AI for promotion and pricing insights from point-of-sale, distributor and loyalty data. Mondelez also uses AI for guided selling, suggested orders and upselling prompts for sales staff. | Sales | In production | |
| Employee AI assistants Mondelez International tested ChatGPT and Microsoft Copilot for employee productivity. Kostas Georgakopoulos said in Jan 2025 that Mondelez had not seen the return the industry markets and expected to hand some mundane engineering tasks to AI with humans in the loop. | Workplace | Pilot |
Adoption
Mondelez International has spread AI function by function rather than through one employee assistant. Machine learning has run in R&D recipe formulation since 2019, AI in revenue growth management and guided selling since Feb 2024 or earlier, and AIDA in marketing content since Jul 2025, with a second global wave in May 2026. Kiro runs across the developer organization and Celonis across the global footprint, and agentic order-to-cash was announced in Nov 2026. Mondelez International has not published how many of its about 91,000 employees use AI tools, or how many marketers and agencies use AIDA. Kostas Georgakopoulos said in Jan 2025 that tests of ChatGPT and Microsoft Copilot had not shown the promised return.
By the numbers
Rollout, first pilot to today
2019
Mondelez International's R&D began building a machine learning recipe formulation tool with Fourkind.
Feb 2024
Luca Zaramella told CAGNY that AI supports Mondelez International's revenue growth management and guided selling, and that generative AI would speed up creative content.
Jul 2024
Mondelez International named Filippo Catalano Chief Information & Digital Officer, reporting to the CEO, and its board approved $1.2 billion for a multi-year ERP and supply chain systems program due by year-end 2028.
Sep 26, 2024
Mondelez International launched a generative AI marketing platform with Accenture and Publicis Groupe, later named AIDA, under a responsible AI framework.
Dec 17, 2024
Mondelez International designated AWS its strategic cloud provider and set its ERP move to SAP RISE on AWS.
Jan 15, 2025
Kostas Georgakopoulos, then CTO and CISO, said Mondelez International had tested ChatGPT and Microsoft Copilot and had not seen the promised return.
Jul 2025
Mondelez International launched AIDA and made Celonis a strategic enterprise platform.
Oct 24, 2025
Jon Halvorson told Reuters that AIDA was in use for Chips Ahoy and Milka social content and that Mondelez International had invested more than $40 million in it. Halvorson said Oreo product pages on Amazon and Walmart would follow in Nov 2025.
May 29, 2026
Mondelez Brasil put AIDA into use for Lacta and Oreo as part of the second wave of the global rollout, after tests in the U.S., UK and Germany.
Nov 5, 2026
Mondelez International and Accenture announced agentic AI across order-to-cash, on the new global cloud ERP.
Economics & controls
Spend and ROI
Technology budget
Mondelez International does not disclose a technology budget. Mondelez International's board approved $1.2 billion in Jul 2024 for a multi-year program to upgrade its global ERP and supply chain systems by year-end 2028, mostly as operating expense. Mondelez excluded $163 million of the program's costs from adjusted results in 2025, up from $78 million in 2024 (2025 Form 10-K).
What AI itself costs
Mondelez International has disclosed one AI cost: more than $40 million spent on AIDA by Oct 2025, which Jennifer Mennes called a high entry investment (Dec 2025). Mondelez International has not disclosed what it pays Accenture, Celonis, AWS or model providers for AI.
Reported ROI
Mondelez International has reported no business return it credits to AI. Mondelez's executives present AIDA's 30% to 50% cut in content production cost as an expectation, one that could grow with more elaborate video (Oct 2025). Jon Halvorson, then global senior vice president of consumer experience and digital commerce, said in Oct 2025 that animations costing hundreds of thousands of dollars cost orders of magnitude less with AIDA, without giving a total. In Oct 2024 Halvorson framed the aim as cutting non-working marketing costs by 10% to 20% over time. Celonis's $10 million of value in 18 months and more than $6 million of credit memo leakage recovered in 90 days (Jul 2026) are vendor figures credited to process intelligence.
Productivity markers
Mondelez International's productivity claims for AI are speed measures. Recipe trials run 4 to 5 times faster (Dec 2024), and Mondelez India has cut decision cycles from a week to a day (Feb 2026). With Kiro, engineering productivity is 2 to 3 times higher and server provisioning takes about 20 minutes instead of 7 to 10 days (AWS case study). On Jul 28, 2026, Luca Zaramella said Mondelez is accelerating overhead savings and driving efficiencies, particularly through AI, as one reason 2027 earnings will be strong, without giving a figure. AI did not come up in the question-and-answer session of the Oct 29, 2026 call.
Headcount
Mondelez International had about 91,000 employees on Dec 31, 2025, about 12,000 of them in the U.S. Mondelez International has not tied any headcount change to AI, and its 10-K lists the risk of failing to attract staff with AI, machine learning and digital commerce skills.
Governance and risk
Board oversight
Mondelez International's 2026 proxy says the board oversees cybersecurity and artificial intelligence risks. The Audit Committee's remit covers artificial intelligence, technology, cybersecurity and data protection risk, with briefings from the Chief Information & Digital Officer that include the deployment or use of AI tools. The proxy ties the strategic priority of operational, commercial and supply chain excellence to expanding AI, machine learning and cloud.
AI review board for tools
Mondelez International runs an internal AI review board that approved Kiro after checking it against company policy, according to an AWS case study. Kiro runs with encryption keys on sensitive data, engineering leaders monitoring its use and central configuration that disables training for outside use. The 2025 Form 10-K says Mondelez's CISO reports to the Chief Information & Digital Officer and that a Cybersecurity Steering Committee includes the CEO and CFO.
Content rules and human review
Mondelez International says everything AIDA produces passes human and legal review before it reaches consumers, and its rules bar content that highlights unhealthy eating, vaping, overconsumption, emotionally manipulative language or offensive stereotypes (Oct 2025). Mondelez was not generating human likenesses with AIDA in Oct 2025, and Jennifer Mennes said in Dec 2025 that brands with health claims, such as Halls and belVita, had not yet been put on AIDA.
Disclosed risks
Mondelez International's 2025 Form 10-K lists AI risks including brands appearing alongside harmful generative AI output, AI widening cybersecurity exposure, evolving AI regulation that may raise compliance costs or limit use, and intellectual property protection in response to AI.
Recent signals
Nov 5, 2026
Mondelez International and Accenture said they are applying agentic AI across Mondelez's order-to-cash process on its new global cloud ERP, expecting faster collections and better working capital; no figure was given.
Jul 28, 2026
On Mondelez International's Q2 2026 call, COO Luca Zaramella said Mondelez is accelerating overhead savings, particularly through AI, and new CFO Amit Banati cited AI-enabled efficiency across the P&L.
Jul 28, 2026
Celonis said its platform had generated $10 million of value for Mondelez International in 18 months and that Mondelez uses it to choose where AI agents go and to compare human and agent workflow costs.
May 29, 2026
Mondelez Brasil implemented AIDA for Lacta and Oreo, as part of the second wave of AIDA's global rollout.
Apr 28, 2026
Luca Zaramella said Mondelez International will put automation and AI fulfillment centers in up to 5 U.S. distribution centers serving 55 direct-store-delivery branches.
Apr 20, 2026
Digiday reported that Mondelez International is hiring a global lead of emerging commerce platforms to run agentic commerce pilots.
Apr 7, 2026
Andrew Lederman said Mondelez International is rebuilding its more than $3.5 billion digital commerce business for AI search and expects 20% to 30% of its product purchases to go through AI agents within about a year.
Apr 3, 2026
Mondelez International's 2026 proxy put artificial intelligence risk under the board and the Audit Committee and tied operational, commercial and supply chain excellence to expanding AI.
Feb 27, 2026
Rossana Rizzotto told The Register that Mondelez International chose Celonis over SAP's Signavio for process mining during its move from SAP ECC to S/4HANA, to lay the groundwork for AI agents.
Feb 6, 2026
Mondelez India said it is building an AI-powered logistics control tower, part of a 2026 supply chain plan centered on data and AI.
Feb 4, 2026
Mondelez International's 2025 Form 10-K reported about 91,000 employees and listed generative AI among its brand, cybersecurity and regulatory risks.
Jan 7, 2026
Marketing Dive reported that Mondelez International had appointed Travis Freeman SVP and global head of consumer experience, replacing Jon Halvorson, who led AIDA's launch and left for Kenvue in fall 2025. Mondelez planned a U.S. creative agency review alongside the appointment.
Dec 3, 2025
Jennifer Mennes and Tina Vaswani told Food Dive that Mondelez International had spent more than $40 million on AIDA, launched it in Jul 2025 and expects it to cut content costs by up to 50%.
Quick answers
- How does Mondelez International deploy AI?
- Mondelez International deploys AI through platforms built with partners, including AIDA, a generative AI marketing content tool it owns, built with Accenture and Publicis for more than $40 million. Celonis process intelligence runs across Mondelez's ERP move to SAP on AWS, and Accenture is applying agentic AI to Mondelez's order-to-cash process (Nov 2026). Chief Information & Digital Officer Filippo Catalano leads the technology, data and AI agenda, and Mondelez has reported no business return it credits to AI and no count of employees using AI tools.
- What does Mondelez International use AI for?
- Mondelez International runs AI in marketing content (AIDA), digital commerce, R&D recipe formulation, software engineering (Kiro) and process intelligence (Celonis), and from Nov 2026 in agentic order-to-cash. Mondelez also plans AI fulfillment centers in U.S. distribution. Mondelez International has published no return it credits to AI for any use case. AIDA's 30% to 50% content cost cut is an expectation, and the recipe tool's 4 to 5 times faster trials and Kiro's productivity gains are speed measures. Celonis's $10 million is a vendor figure credited to process intelligence, and Mondelez has reported no firm-level AI figure.
- Who leads AI at Mondelez International?
- AI at Mondelez International is led by Filippo Catalano (Chief Information & Digital Officer); Chris Hesse (Chief Technology Officer); Rossana Rizzotto (Head of the Office of the CIDO). Ownership of AI on the org chart: Filippo Catalano, Chief Information & Digital Officer, reporting to the CEO (Jul 2024).
- What AI platform does Mondelez International use?
- AIDA (AI + Data), is a generative AI content platform Mondelez International owns, built with Accenture and Publicis Groupe. AIDA launched in Jul 2025 and was in the second wave of its global rollout, Brazil included, by May 2026.
- Which AI models does Mondelez International use?
- Mondelez International has not named the models behind AIDA. Its engineers use AWS's Kiro coding agent, and Mondelez tested ChatGPT and Microsoft Copilot for employee productivity (Jan 2025).
- How many Mondelez employees use AI?
- Mondelez International has not said how many of its about 91,000 employees use AI tools. An AWS case study says the Kiro coding agent grew from a pilot team to Mondelez's entire developer organization.
- What return has Mondelez International reported from AI?
- Mondelez International has reported no business return it credits to AI in the 18 months since May 2025. Mondelez's executives describe AIDA's 30% to 50% cut in marketing content production cost as an expectation (Reuters, Oct 2025; Food Dive, Dec 2025). The $10 million of value from process intelligence is a Celonis figure credited to Celonis (Jul 2026). On the Jul 28, 2026 earnings call, CFO Amit Banati and COO Luca Zaramella spoke of AI efficiencies that will drive overhead down as a lever for 2027, without a figure. Mondelez International has not reported a company-wide AI rollout with a user count. Chief Information & Digital Officer Filippo Catalano owns the technology, data and AI agenda, but Mondelez has published no count of employees using AIDA, Kiro or any assistant. Mondelez International sits at Experimenting on its recent AI work: AIDA's global rollout, Celonis, AI fulfillment centers in U.S. distribution (Apr 2026) and agentic order-to-cash with Accenture (Nov 2026). A realized cost, revenue or headcount return credited to AI, or a stated count of employees using its AI tools, would move Mondelez to Piloting.
Open questions
- What has AIDA saved Mondelez International in marketing content production since its Jul 2025 launch, in dollars or as a realized share of costs, against the 30% to 50% Mondelez expects?
- Which foundation models run behind AIDA and the agentic order-to-cash work, and in which cloud do they run?
- How many of Mondelez International's about 91,000 employees use AI tools, and has Mondelez rolled out a general employee assistant after its ChatGPT and Microsoft Copilot tests?
- How much overhead does Mondelez International expect AI to remove in 2027, and will it report the saving separately from its supply chain and ERP programs?
- What return in cost, revenue or headcount do the recipe formulation tool, Kiro and AI in guided selling deliver for Mondelez International?
- Did AIDA produce the TV-ready ads Mondelez International planned for the 2026 holiday season?
- To whom does Filippo Catalano report now that Luca Zaramella, who oversaw information technology as CFO, has become COO? Who holds Mondelez International's CTO and CISO roles?
- How many AI and data specialists does Mondelez International employ, inside the Chief Information & Digital Officer organization and in the functions?
Sources
Mondelez International
Filings and earnings calls
- 2025 Form 10-K (filed Feb 4, 2026)
- 2026 proxy statement (Apr 3, 2026)
- 8-K: Luca Zaramella named COO and CFO (Jan 29, 2026)
- 8-K: Amit Banati named CFO (Jun 15, 2026)
- Q1 2026 earnings call transcript, Bullfincher (Apr 28, 2026)
- Q2 2026 earnings call transcript, Bullfincher (Jul 28, 2026)
- Q3 2026 earnings call transcript, Bullfincher (Oct 29, 2026)
Partners
- Accenture: Mondelez International and Accenture transform order-to-cash with AI (Nov 5, 2026)
- Celonis: Mondelez International selects Celonis to industrialize enterprise AI (Jul 28, 2026)
- AWS: Mondelez International moves to AWS (Dec 17, 2024)
- AWS case study: inside Mondelez's cloud and AI transformation
- Mondelez International, Accenture and Publicis Groupe launch an AI marketing platform (Sep 26, 2024), via CMSWire
News
- Reuters via The Star: Mondelez to use new generative AI tool to cut marketing costs (Oct 24, 2025)
- Food Dive via Marketing Dive: Mondelez taps AI to boost marketing reach, AIDA interview (Dec 3, 2025)
- Digiday: Mondelez takes AI in-house to curb marketing costs (Oct 23, 2024)
- Marketing Dive: Mondelez plans US creative review following new marketing exec hire (Jan 7, 2026)
- Marketing Dive: Mondelez expands generative AI marketing bets (Sep 27, 2024)
- Baguete: Mondelez integra IA no marketing com Accenture (May 29, 2026)
- Digiday: Mondelez overhauls its $3.5 billion digital commerce strategy for AI search (Apr 7, 2026)
- Digiday: Why Mondelez is hiring a global lead for AI-driven shopping bots (Apr 20, 2026)
- The Register: Mondelez picks Celonis as process backbone for SAP overhaul (Feb 27, 2026)
- Food Dive: Mondelez taps AI for distribution centers to cut costs (May 27, 2026)
- Consumer Goods Technology: Mondelez connects cloud ERP with AI agents (Nov 6, 2026)
- Consumer Goods Technology: Mondelez RGM and marketing strategies get AI boost (Feb 26, 2024)
- Fortune: How Mondelez keeps pace in AI, cybersecurity and cloud (Jan 15, 2025)
- Gizmodo, citing the Wall Street Journal: Oreo maker says it is using AI to create new snacks (Dec 17, 2024)
- Agro & Food Processing: Mondelez India accelerates AI-led digital supply chain (Feb 6, 2026)
- Food Business MEA: Mondelez invests $1.2B in supply chain and ERP transformation (Aug 2, 2024)
Data confidence
- Confirmed
- Stated in a primary or reputable public source.
- Estimated
- Derived or approximated from public reporting.
- Unconfirmed
- Reported, but not yet corroborated.
Mondelez International profile · Enterprise AI diffusion report by Imagine · facts checked against their sources on Nov 9, 2026
